When a phone brand has a clear understanding of its market and the peculiarities surrounding it and ends up implementing top-bottom strategies to address the demands of its markets, the strategic move can be a decider for primarily controlling a huge market stake, something that is bullish big in corporations that do it well. To understand the history of Tecno l8 lite price, let us take you straight to the market segments.
Marketing experts in the industry agree with the need for market segmentation as the primary strategy for growing significant market shares for their brands. They have argued that the marketing strategy plays a big role in tailoring their services and products to consumer preferences in the market. For Tecno, in the last decade, segmenting has been central to the department’s rollout and flagships.
Precisely put, the success that came with Camon C8 gave the company a huge boost. And the flagship garnered at that moment, from the regional awards, was strongly reflected in its sales. In this blog post, we shall dwell more on the relevance Tecno l8 has brought to the market.
This year alone, the model has attempted to consolidate on C8 gains with a new release of a smartphone with major upgrades to ride on the possibilities of market acceptance of the broad product line. But this is not the only niche that the revolutionary brand is making.
Tecno is using the new series l8 to differentiate its product and win over various smartphone consumers with specification demands. So in the past four years, this brand has evolved its flagship significantly.
The Tecno l8 series matches various premium specifications with the value for exchange. Therefore, in the era of top-end smartphones that come with specific upgrades and a heavy price tag, the series has created a significant balance between delivering high-end specifications as well as pegging the retail value.
And as we have seen different upgrades with these series from a revered body spectrum to a core processor and Hi-Fi compatibility, coupled with low light cameras, which seem to be unique upgrades seen on expensive smartphones on the market, Tecno l8 is definitely revolutionizing the sector by keeping a level ahead.
As experts, we think that what Tecno is doing with its L8 series is creating brand differentiation in the consumer market. Therefore, luxury consumers are certainly paying attention to these details, coupled with material design. The appeal for this smartphone as a revolutionary high-end product is beginning to grow.
Final Thoughts
Tecno’s market share in Africa is in six major countries: Ghana, Tanzania, Ethiopia, Kenya, Nigeria, and Cameroon. In the last three years, the brand has garnered up to 27 percent of the total market share of the smartphone sector.
But the multinationals hope to reposition the premium flagship with the introduction of the new Tecno series (yeebia) such as Phantom. Well, there you have it from us. Go ahead and grab that Tecno l8 from your nearest store.
