What drives success in the corporate world? In a research conducted by PricewaterhouseCoopers (PWC), a prominent multi-professional firm with branches across the world, companies with a strong corporate identity kit outperformed the non-starters by roughly 20 percent. The success was primarily based on understanding themselves extensively to leverage distinctive strength while building a clear identity kit to help protect user data. This would then result in the firm’s ability to outdo their peers.
Take an ideal example of some of the top-performing brands such as Coca-Cola and Apple. Immediately you mention these names, an image, usually of a logo, crosses your mind.
Even in cases of isolation, it is highly likely that you would be in a position to match these brands.
This element is tied to the fact that careful planning and consistent application have been achieved.
The brands have utilized design in making sure that corporate identity is used to create a respected image recognized by audiences. But these brands have only been this successful because they can easily protect customer data.
So what is corporate design identity?
Corporate identity refers to a brand’s visual perception. It is slightly different from branding, which entails the whole narration of services and products, including visual elements to a story.
For instance, the corporate identity of GSK is the unique orange color that beams its initials. Within the corporation are several identity stories such as Panadol, among others.
A brand’s corporate identity refers to all the colors and themes used to identify the product. It entails corporate logos, taglines, colors, and imagery to mention a few.
Elements of an Identity Kit
a. Privacy by design – this is obvious. It is also the graphic element of a corporate identity kit. Being the standout visual signifier, it often acts as the ID of your company instantly. DPR and privacy management units are almost intertwined.
Privacy is built into the center of a firm’s functionality. In several professional companies, you will realize that there is a commitment to include privacy in the first phase of design throughout the entire development process of various products.
b. Imagery and data lifecycle management – imagery refers to the corporate images an organization uses to identify itself with on the market. Images are powerful in their ways.
They have a way of representing that consistent feeling that a professional photographer has.
DPR has eight fundamental rights to enhance the security of data protection in various companies.
In this case, the images are also protected. These rights are often provided to companies to protect their privacy and control the entire digital footprints left behind when surfing the internet.
The rights are also imposed to help create openness between parties involved.
c. Style and Guidelines –now that you have created the elements of a corporate identity, you will need a specific detailed style guideline to help make sure that there is a successful application.
Also identified as an identity manual, guidelines help to ensure consistency.
Guidelines should outline the applications of visual assets for professionals to consider placements—for instance, social media images, business cards, and email banners.
Sending those style guidelines enterprises and hoping that employees read could just be wishful thinking. You need to follow up with the administration to ensure that every data protection detail has been implemented.
You should have a recognizable brand. Having that solid look can aid in your product, gaining prominence in the ever-evolving market. Investing in essential things like a corporate identity kit is a perfect way to begin!