Custom packaging started as a marketing tool that businesses in the e-commerce industry used to attract more clients. However, the phenomenon has grown to the extent that every business wants a piece of it. The main reason why most brands are looking towards custom packaging is the fact that it has proved effective in creating brand awareness. Most brands consider packaging to be a product of its own.
This is because creating custom packaging designs, acquiring the right materials, and producing the packages is as much a task as designing and manufacturing a product. Some brands, therefore, prefer to outsource the task to firms like Deepking. The difference is the fact that the brands do not gain direct profit from the sale of the packages. However, the cost of package production can be incorporated into the final cost of the product. In this write-up, we look at factors to consider when designing product packaging.
- Brand Representation
It is essential that the packaging you choose perfectly represents your brand. For instance, if your brand makes itself out to be eco-friendly, make sure to use eco-friendly packaging solutions. Also, if your brand is aimed mostly towards the production of feminine products, the use of feminine colors, images, and material may be a good idea. You also do not want to portray an image that is offensive for a brand that is meant for kids. Also, make sure to include details, images, colors, and wordings that adequately represent the brand.
- Informative packaging
If you are looking to enjoy such benefits as the creation of brand and company awareness using your packaging products, it is vital to ensure that the packaging is informative. Informative packaging is one that includes important facts and information about the company. Such details can include the logo, name of the company, and images of the products. It is, however, wise not to incorporate too much information on the package. The trick is to ensure the information is as little but as powerful as possible. It should also be so eye-catching that it leaves a lasting impression on the consumers.
- Provision of consumer needs
Before you decide on the best packaging options in the market (custom or stock), it is crucial to consider your clients’ needs. You may do this by finding out the particular wants of your target audience. Doing so will help you choose the most suitable details to incorporate in the custom packages. For instance, kids would react best to graphic designs on the packaging. Ease of opening and user-friendliness are also factors to consider in this area.
- Consistency of the design
Different products may require varying kids of packaging. For instance, the packaging for a phone and a fridge differ significantly. The differences do not take away from the fact that the products are manufactured by the same brand. Therefore, the content on each of their packages should be the same. The consistency means that the quality, content, design, and values should not differ regardless of the product and the time of release.
It is a wise idea to get a professional team to come up with the designs. You can also opt for a company like Deepking, which specializes in creating custom packaging products and designs.